iFinancial launches new logo and website.
Due to the rapid changes in the banking and finance industry and the ever increasing regulatory burden on financial institutions the world today is very different place from that of 5 years ago. Innovation and having a flexible software partner rather than just a vendor are now key drivers to success in a demanding ever competitive market.
Over the course of our 30 year history iFinancial have continually reinvested in our products and re-invented ourselves to keep up with change and market conditions. This is our fourth branding change and is designed to show our continued priorities of of working with our customers and investing in our people and products. This is shown with the new releases of BankWare, AMLtrac and iBank.
The colours used in our new logo symbolise stability, strength and core values with the changing gradient and dots showing continual progress and reinvention.
iFinancial Sales and Marketing Director Matthew Day says ”We are all very proud of our new identity, logo and website. We feel that it symbolishes the core values of the company and we look forward to working with all of our clients over the coming weeks, months and years under our new identity”